Network Management in Retailing: Quest for Hybrid Organisation
نویسندگان
چکیده
Hybrid organisations pose important theoretical and managerial questions. We examine a large Finnish retail organisation in order to identify and understand the potential and challenges of hybrids or network organisations in a retailing context. A conceptual framework for understanding the governance processes of hybrid network organisations is proposed and the key managerial challenges of hybrids are discussed.
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تاریخ انتشار 2000